Greater Trade Show Booth

Back in September I was approached to design a 20x20 trade show booth for the tech company Greater, specializing in AI for managing distribution in the Beer industry. The booth premiered at the NBWA convention held at Caesar's in Las Vegas just this last October. It was a turn and burn process with design approval needing to occur only 2 weeks after I started work. From there we quickly pivoted to the build which was executed beautifully by TCB Production in Las Vegas. It was a great way to kick-off my work as Overlook Concept and Design. Special thanks to Scott Maney, the creative mastermind for the brand and the man who also brought me in to the project, as well as super-producer and old friend Scott Sumption, who facilitated the execution from its concept phase through to install. Enjoy a short video from install as well as some renderings of the initial concept.