ESPN SEC NOW

Clickspring Design engaged Overlook to help design ESPN’s Charlotte studio, home to SEC Now, Marty & McGee, and other programming. Working within a compact footprint, the challenge was to create a flexible environment capable of supporting multiple shows—as well as distinct zones within a single broadcast—each with its own visual identity while still feeling part of a cohesive whole.

The design balances that versatility with a contemporary material language, pairing predominantly organic materials and textures with clean, modern forms. The result is a studio that can shift character from show to show and zone to zone, while maintaining a consistent visual vocabulary across the entire set.